This post may seem out of step with this site’s “wilderness” or “environmental” character. But it’s a post urging more responsible behavior in the sphere of language, especially on the internet, where rhetorical global climate change seems to be raising the temperature of social media sites to the level of frog-boiling. To my mind, the quality of a language environment and the condition of the natural world connect intimately. Successful changes in environmental policy result from carefully designed language that takes into account past, present, and future well being. Conversely, poor behavior toward the physical world only succeeds through unsustainable reasoning and often bullying rhetoric–that is, it forces itself on its audience, because it can’t otherwise connect with them. So here we go.
The title of this post comes from the novel 2666 by Chilean writer Roberto Bolaño. The full quote is, “Metaphors are our way of losing ourselves in semblances or treading water in a sea of seeming.” It’s a complex metaphor that…well, kinda expresses something a lot of us do when, in conversation, we plunge into the fluid realm of metaphor–especially in our online conversations, where anonymity and the here/not-here nature of virtual presence make many of us bold.
But metaphors. Metaphors are great, right? And all-purpose. A clever metaphor can carry the battle in an argument, thus proving the supremacy of razor wit over club-tongued lunacy. The winner takes home the Truth Booty, cuz, you know, booty is truth, truth booty. Agreed?